Show business—two essential words, each playing a pivotal role in a filmmaker's journey. However, many of us tend to focus solely on the "show" while neglecting the "business," which can hinder our success. As creative souls, we are driven by the passion for storytelling, not necessarily the business side. Yet, true success demands that we balance both aspects equally.
Making a living from our art requires navigating the business landscape with as much skill as we approach the creative side. Fortunately, we don’t have to compromise our artistic integrity to achieve commercial success. By understanding the synergy between art and commerce, we can prosper without sacrificing creativity.
Take my experience as an example. Despite my business-oriented mindset, I initially resisted viewing filmmaking through a business lens, seeing it solely as a form of artistic expression. Over time, I realized that even art filmmakers need a strategic approach to succeed. Business skills can complement, rather than hinder, creativity.
Many filmmakers fear that focusing on business might stifle their creativity. In reality, neglecting the business side can limit your artistic potential. Consider distribution: a filmmaker who understands their audience from the outset can tailor their marketing strategy and creative decisions accordingly, boosting both the financial success and artistic quality of their film.
Grasping marketing and distribution not only enhances your bottom line but also enriches your creative process. It compels you to think about how your story will resonate with others, leading to more relevant and impactful work.
This principle applies to all aspects of filmmaking. Balancing creative and business considerations sets you up for success. A brilliant film without an audience is a lost opportunity, just as a well-marketed but uninspiring film will fail to engage viewers.
Successful filmmakers recognize that art and business must work in tandem. You could produce a masterpiece, but without reaching an audience, it remains unseen. Conversely, a strong business plan is futile without a compelling film. Both elements are indispensable.
A robust business foundation is vital in many scenarios:
If you can't pitch your screenplay effectively, potential investors or collaborators won't recognize its value.
Building lasting relationships with your team fosters loyalty and collaboration.
Understanding the demands of running a business helps you persevere through the challenges of filmmaking.
Even if you don't consciously view your career from a business perspective, you are still subject to the same rules as major studios. Pitching, teamwork, and marketing are unavoidable parts of the process.
Recognizing this reality early on allows you to develop the skills needed for success. Prioritize learning. Your growth as a filmmaker depends on it. Emphasize understanding the business, even without pursuing an MBA. Dive into books on marketing, watch CEO interviews, listen to networking podcasts, and consume diverse content to expand your knowledge.
Drawing business insights from various sources, not just fellow filmmakers, can be incredibly beneficial. For instance, I've gained valuable lessons from entrepreneurs like Mark Cuban. Discover what resonates with you and keep learning.
Ultimately, mastering both art and business empowers you to control your destiny. No filmmaker wants their work to go unseen due to a lack of business acumen. Success often stems from outworking the competition and continuously learning about both your craft and its business aspects.
Mastering both elements makes you unstoppable. While I'm still on this journey, the pursuit itself brings immense satisfaction.
By Sal Framondi,
CEO/Founder, OPPRIME.tv
Producer, Black Filmmakers Matter
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